Michelle Farnum
Creative Director
Pawling, NY native Michelle Farnum is an award-winning creative director and graphic designer, bringing ASC clients more than 30 years of experience in advertising across multimedia channels. Michelle's aptitude for language continually delivers creative campaigns bolstered by an informed approach, humanized messaging and brand identity that reflect the values and goals of each client. Michelle's work is highly collaborative, focusing on thinking outside of the box to deliver materials that spark curiosity and action.
Michelle’s notable experiences include:
Developing integrated marketing campaigns aimed at trucking industry stakeholders for the Federal Motor Carrier Safety Administration’s Comprehensive Safety Analysis initiative and Get Road Smart campaign
Overseeing creative and branding for the New York Power Authority’s Energy Highway initiative
Leveraging market research and iconic New York City landmarks to reach 2 million industry professionals through the New York State Energy Research and Development Authority’s Save Your Energy. Call NYSERDA. campaign
Advancing the nationwide It All Adds Up to Cleaner Air air quality awareness campaign for the Federal Highway Administration
Michelle studied at the School of Visual Arts and the Paier College of Art. When she is not working, Michelle is at home in a rural setting playing and relaxing with her rescue dogs from Cavalier King Charles Spaniel USA, a group where she's on the Board of Directors.
ASC does the kind of intelligent, creative work that I enjoy doing. The difference here, though, is the clients and subjects. The ASC mission is more purposeful.”