Public Relations Strategy Engages Diverse Audience

The Ask.

Engage diverse community members in a new future for a suburban city.

The Solution.

Traditional public relations plus innovative use of digital media engaged the public and stakeholders in a year-long conversation.  

 Tactics included: 

• Walkshop (walking workshop) launch with resident and stakeholder idea sharing with project team and elected officials 

• Interactive polling and tabling at community event pop-ups 

• Intercept interviews with train station commuters 

• Workshop venues that met people where they are—libraries, churches, building lobbies, art galleries 

• Online Question of the Week 

The Outcome.

Project proposals are now in construction.