Climate Tech Innovation Program
Fighting climate change for people, communities, and the future
The Ask.
Re-launch public sector market activation program to fast-track climate solutions, catalyze investment, and attract innovators to set up shop in New York.
The Solution.
Comprehensive market and audience analysis informed development and deployment of strategic communications plan to position program under the banner, “When you innovate in New York, you get the world”, and launch of new program name “Innovation@NYSERDA, Where climate tech gets real”.
Tactics included:
Branding, storytelling, content repositioning
Market segment direct promotion
Exhibits and displays
Full website redevelopment
Video and case stories
Targeted paid advertising
Organic and paid social platform promotion
The Outcome.
In-market and social media beat projected impression and click-rates, driving surges in website and contact traffic and leading to increases in program enrollment.
