New York State Energy Research and Development Authority (NYSERDA)
Moving Communities to Climate Action
The Ask.
Motivate communities across New York State to win grants to implement clean energy solutions.
The Solution.
Research driven Energy to Make it Happen public relations campaign showcases real communities making change to drive program enrollment.
Tactics included:
Training and tools for 20 Community Coordinators
Video series showcasing climate solutions in nine communities
Power of Many mini campaign on Community Choice Aggregation
Used-focused website renovation
Print and social campaign strategy
The Outcome.
713 communities enrolled, 2,555 clean energy actions
