Connecticut Department of Transportation
CTrail
The Ask.
Advance Governor Dannel P. Malloy's vision to provide a world class transportation system for Connecticut — the CTrail Hartford Line, a new rail service connecting New Haven, CT to Springfield, MA and beyond.
The Solution.
ASC provided a multifaceted approach to event planning and stakeholder engagement to ensure a seamless and celebratory launch event and encourage ridership.
Tactics included:
Outreach to key stakeholders
Careful guest management
Unified branding and design
Robust event logistics support
Launch of Ambassadors program
The Outcome.
The CTrail launch event was a success and the Ambassadors Program helped the line reach over 30,000 new riders in its first week of service.
