AVANGRID
Excelsior Connect: The Power of New York
The Ask.
Raise awareness for AVANGRID’s Excelsior Connect transmission line proposal for project funding.
The Solution.
ASC managed pre-bid marketing, proposal development, coordinated a client writing team and contributed copywriting, project branding and graphic design to AVANGRID.
Tactics included:
Fact sheets to inform communities and stakeholders of the project
Advertising
Social media content creation
Media and outreach strategy
Public engagement strategy
The Outcome.
30+ outreach meetings held with constituents including Senate representatives, communities, nonprofits, agencies and Environmental Justice organizations.
