Power Program Boosts Economic Growth

The Ask.

Encourage businesses and non-profits to participate in one of New York’s premier economic development initiatives to control their energy costs with specifically allocated power.

The Solution.

Market research and partnership building underscored a social campaign featuring program beneficiaries to generate awareness of the statewide power program to support business and job growth. 

Tactics included: 

• New partner outreach and development 

• Economic development partner share kit 

• Organic and paid social campaigns, including LinkedIn Showcase 

The Outcome.

684 power awards supporting 367,000 jobs across New York State.