Federal Motor Carrier Safety Administration (FMCSA)

Layered Campaign Aims at Reducing Highway Fatalities

 

The Ask.

 

Increase awareness and safety compliance in the large truck and bus industry.

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The Solution.

 

Guided by market research, Get Road Smart for Safety used real people and plain language to deliver key messages to industry, governments and enforcement partners across the United States.

Tactics included:

  • New information dissemination channel at 1,500 truck stops

  • Website attracting over 740,000 unique visitors

  • Modular display system for industry conferences

  • Outreach toolkits and training

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The Outcome.

 

94% increase in industry requests for guidance in safety compliance.