City of New Rochelle
First-Time Homebuyers Engagement
The Ask.
Raise awareness of and attract eligible applicants for New Rochelle’s First-Time Homebuyers Down Payment Assistance Program.
The Solution.
Integrated marketing collateral development to spread the word and drive applications.
Tactics included:
Vibrant and informational landing page design to serve as hub for applicants
Branded graphics, flyers, and social media post design
Multilingual copywriting and collateral development
The Outcome.
Increased social media engagement, website traffic, and awareness of the City’s Down Payment Assistance Program.
