Metropolitan Washington Council of Governments
Strategic Outreach Grows Audience for Alternative Commute Programs
The Ask.
Increase awareness and participation in alternative commute programs in the Washington, DC, metro.
The Solution.
Multilayered public relations strategy with target market outreach, media placement, thought leader positioning and social platform messaging.
Tactics include:
Multilanguage media placements
Organic social media strategy
New partnerships with target market organizations
Thought leadership in major publications
The Outcome.
300% increase in media coverage; event registration catapults from 6,000 to more than 19,000.
