Metropolitan Washington Council of Governments

Strategic Outreach Grows Audience for Alternative Commute Programs

The Ask.

 

Increase awareness and participation in alternative commute programs in the Washington, DC, metro.

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The Solution.

 

Multilayered public relations strategy with target market outreach, media placement, thought leader positioning and social platform messaging.  

Tactics include:  

  • Multilanguage media placements 

  • Organic social media strategy 

  • New partnerships with target market organizations 

  • Thought leadership in major publications

The Outcome.

 

300% increase in media coverage; event registration catapults from 6,000 to more than 19,000.