ASC's Intersections Newsletter — February 27th, 2025
Nora’s Note
Getting around Northern Virginia is about to get easier. As urban centers look for ways to reduce congestion and improve the commute for a workforce returning to the office, some have opted to reward good commuting choices to sweeten the ride. Case in point is GoMyWayVA. a new app to help commuters make smarter travel choices using real-time data and incentives. The Regional Multi-Modal Mobility Program (RM3P) initiative encourages travelers in and around Northern Virginia to switch up their routines via public transit, carpooling, or adjusting departure times to reduce congestion and improve traffic flow.
Partnering with Metropia, Arch Street Communications (ASC) worked with local stakeholders to shape the brand, messaging, and marketing--and this week, we're using social media to drive sign-ups in a first-stage Pioneer launch where early users will test the app, provide feedback, and earn exclusive rewards helping refine the app before the full launch this fall. GoMyWayVA helps make informed, cost-effective choices. It's a better way to get there.
Transportation
On track? A behind the scenes look at the Hoboken PATH station renovations. The Hoboken PATH station has undergone significant renovations during a 25-day closure aimed at modernizing its infrastructure and enhancing commuter experience. The Port Authority of New York and New Jersey undertook this project as part of a two-year, $430 million initiative to upgrade the 117-year-old PATH system. This concentrated construction effort allowed the completion in just 25 days, minimizing long-term disruption for the approximately 20,000 daily commuters relying on the station. Read more on this renovation. (Source: Gothamist)
Streetsblog NYC: Safety First on Third: DOT Numbers Show a Roadway Safer for All Users
The City: Gateway Project Tunnel Connecting NY and NJ Moves Forward as Former MTA Vet Takes the Helm
GovTech: Micromobility Pilot Project Helps to Grow E-Scooter Support
Climate
New poll finds broad support for conservation and action on climate change across the West. Support for public land conservation in the Western US has reached an all-time recorded high, with 72% of respondents favoring the protection of clean air, water, and wildlife over increased oil and gas development. The latest Conservation in the West Poll reveals a significant 48-point margin in favor of conservation, reflecting a growing consensus among voters across political lines. Read more about highlighting a strong commitment to environmental stewardship in the region. (Source: Inside Climate News)
Canary Media: Climatetech ‘free store’ opens to support hurricane-hit North Carolina
Texas Tribune: As Texas’ energy demand soars, a pilot program looks to bolster grid with “virtual power plants” fueled by people’s homes
Happy Eco News: Old cooking oil gets new life as cheap biodiesel
Economic Development
Black-owned businesses are booming in downtown Phoenix. These businesses include nonprofits, restaurants, and retailers, all contributing to the diverse cultural and economic landscape. Grassrootz Bookstore stands out particularly, being Phoenix's sole Black-owned bookstore, offering curated sections of African American literature, history, and culture. The space also fosters community engagement with an in-store library, a juice bar, a coffee shop, and collaborative workspaces. Read more as the growth of these businesses not only enhances the downtown experience but also stresses the importance of supporting diverse enterprises that reflect the community’s rich heritage. (Source: Axios)
Digital
ChatGPT Gov offers another option to boost employee productivity. State and local governments are embracing generative AI to enhance productivity, streamline communication, and improve public service delivery. With OpenAI’s ChatGPT Gov, agencies can leverage AI securely within Microsoft Azure, boosting efficiency and engagement. As governments continue training employees and sharing best practices, AI’s role in governance will only grow. Read more about how AI is transforming the public sector. (Source: Route Fifty)
GovTech: Multiple States Move on Government Efficiency Initiatives
TechCrunch: What the US’ first major AI copyright ruling might mean for IP law
Forbes: How AI Is Transforming the Small Business Workplace
About Arch Street Communications
At ASC, we help government agencies, corporations and nonprofit organizations across the globe communicate issues that affect people’s lives. We’re the bold, nimble, women-owned small business (WBE) that has supported strategic communications programs to build stronger communities for 30 years.
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