New York Power Authority (NYPA)
Social Media Lights Up Energy Efficiency
The Ask.
Move municipal audiences in New York to adopt LED street lighting to reduce costs, energy use and CO2 emissions.
The Solution.
The highly targeted, research driven Improve Your Quality of Light campaign featured New Yorkers enjoying their communities, later and safer, because of LED street lighting.
Tactics included:
Paid social media campaign that produced a 36% clickthrough rate—10 times the industry average
Organic social to boost views
LinkedIn InMail and Showcase Page connected market
Sales team presentations
The Outcome.
250,000 LED streetlights installed, meeting NYPA goals ahead of schedule.
The Win.
Arch Street Communications won a Platinum MarCom Award in Digital Marketing for the Improve Your Quality of Light Campaign.