SpongeBob to ASC—My Internship in 5 Points

Shantol Williams

There’s a SpongeBob SquarePants episode in which SpongeBob breaks into a sweat trying to choose 10 words to describe “What I learned in boating school.” If you haven’t seen it, here’s the gist:  https://www.youtube.com/watch?v=R8AiuTO7sXY\

Suffice it to say, SpongeBob and I are perfectionists when it comes to writing about ourselves and our experiences – every thought must be complete, every “T” must be crossed, and every memory must be detailed.

So now it’s my turn, and while it’s not easy to edit down my every memory on the countless lessons I’ve learned during my internship at ASC—here’s a summary in 5 points:


1)      Event management & event planning are different

In school, I believed event planning and management were interchangeable because I was active in both roles. But ASC has taught me that, although it is important to coordinate all event logistics before the event, the responsibility does not end when the show is on the road. Managing an event means having a contingency plan, being aware of the event activities, and having a flexible staff—all things  things that lead to a successful event.


2)      There is no such thing as a small task, even if it may seem that way on the surface

Internships have a stigma attached where it is assumed that interns do the grunt work and are typically not trusted with large tasks. However, I never felt like an intern at ASC – I simply felt like part of the team. And because of this, no task was too small and every task was important.


3)      There is no such thing as a bad idea

I have a great fear of saying the wrong thing, so I tend to say nothing at all. ASC provided a safe environment to voice my thoughts and opinions without fear. At ASC, I found that the team encourages and values every idea put on the table because every idea leads to a bigger picture. I think the important lesson here is that an idea is just a seed and a seed can grow into many different things – but only if it’s planted.


4)      There are benefits to working for a small business

Working in a small business allows for one-on-one attention. Building relationships with clients and coworkers is easy, asking questions when you need clarification is easier, and it allowed me the opportunity to be involved in several projects. This gave me a more rounded look at the different parts of public relations and marketing.


5)      Teamwork really does matter

Before working at ASC, I understood the importance of teamwork to an extent. But seeing how everyone worked together and easily extended help to others when they could, really showed me the strength of being a team. In the real world, you are teaming up with clients, contractors, and a list of other people to complete a project or launch a successful event. What I learned at ASC is that everyone has a voice and every voice matters.

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Making Every Voice Count


Arch Street Communications (ASC) is pleased to announce ASC CEO and Founder Nora Madonick’s nomination as an Outstanding Entrepreneur for Westfair’s Celebrating Diversity Awards.

Nora is a powerful resource for diversity in the communications field as well as for her clients and the community. Support Nora and ASC by casting your vote for her in the Outstanding Entrepreneur category! You can vote as many times as you wish—vote early and often! Polls close on 2/7.
Nearly 25 years ago, Nora set herself to the tasks of building her business by developing communication and public outreach campaigns to support meaningful projects that change, save, and improve lives—for people from all walks of life.

Because Diversity Requires Action
Under her leadership, ASC’s strategic communications and public outreach work continues to provide a powerful voice for under-served and under-represented populations in transportation and energy projects in New York, Connecticut, New Jersey, metropolitan Washington, DC, and across the country.

Because Nora is an Outstanding Entrepreneur
Nora built ASC from the ground up, starting with $10,000 of her own money and a single contract with the Westchester County Department of Transportation to a business that saw more than $1 million in revenue last year.

Because Every Vote Counts
Do your part to shine a light on diversity by supporting the great work of ASC’s fearless leader with a #Vote4Nora as Outstanding Entrepreneur.


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