Windy City PR Pro Lands at ASC


Direct from work in Chicago for the Swedish American Museum, Chicago Sister Cities International Gothenburg Committee and the Chicago Council on Global Affairs, Lesli Proffitt Nordstrom joined ASC as a Public Relations/Outreach Associate less than two months ago and has already supported outreach and events for the City of White Plains Transit District Study and the New York Power Authority Innovators Summit. Here are 10 things to know about ASC’s newest employee:

1 – From a small town in Kentucky, Lesli is a life-long Wildcats fan in college basketball season. Go Cats!

2 – She helped create a statistical reporting method on property saved by New York City’s Fire Department, a tool later used to inform the public and lawmakers about the value of FDNY’s work.

3 – She was a Senior Editor for the Journal of International Affairs while earning her masters in international affairs at Columbia University.

4 – Lesli is a dual citizen of the United States and Sweden. She’s fluent in Swedish, which means she excels at correctly pronouncing all the product names from the IKEA catalog.

5 – She was a Fulbright Scholar in Sweden studying the impact of UN Secretary General Dag Hammarskjöld’s “quiet diplomacy.”

6 – Lesli loves research! Diving in to any subject is a delight. Just ask her about urban water towers.

7 – She’s traveled to 26 states, Canada, Mexico, Japan, England, France, Spain, Italy, Germany, Switzerland, Denmark, Finland, Andorra, Belgium, the Netherlands, Morocco, Egypt, the Gambia, Russia, Austria and Sweden.

8 – In her free time, she likes to go hiking with her family.

9 – She competed in a middle school science fair testing the strength of different bridge designs (made of Balsa wood). She still thinks bridges are very cool.

10 – Lesli recently bought a house and has big plans to make the house more energy efficient, which has her reading about solar panels, geothermal systems and more.

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Cheaper, Faster, Greener Commutes on Tap in Suite 400


Pruning stop and go bumper to bumper line ups on I-287 in New York will take time, but the ASC team stepped up to help make those commutes cheaper, faster, easier—and greener—for small business tenants and their employees in downtown White Plains this week.

While State transportation officials announced plans for two meetings in October to improve reliability and travel times along the heavily traveled I-287 corridor, the ASC conference room buzzed with talk of tax benefits, buses, biking, and carpooling. ASC invited 511NY Rideshare and the Westchester County Department of Transportation to share greener travel alternatives with employees of small businesses located at the ArtsWestchester office building.

This week ASC walked its own talk, moving its communications work on programs and campaigns that help lower emissions, reduce gridlock, and improve air quality right into the ASC conference room to offer employees new, alternative ways to travel.

To take a line from an ASC campaign for the Federal Highway Administration, It All Adds Up to Cleaner Air!

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