Getting Outdoors through Snapchat

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In July 2016, Pokémon Go took the world by storm, sending hundreds of thousands of users –smart phones in-hand–outside to search for and capture a virtual critter.  The Pokémon Go phenomenon was one of the most popular examples of a growing pattern; organizations are taking advantage of advertising with apps like these to motivate users and engage with them as they head outdoors. Today brands are looking for creative methods to engage with and even play an active role in the activities of these mobile audiences.

Snapchat, which currently has over 300 million active accounts, is quickly becoming a favorite tool for marketers. The Snapchat Geofilter feature, which gives users the option to add an element of flair to their snaps through filters that are unique to their location is a low-cost, easy-to-implement tactic that increases brand engagement.

Geofilter usage has grown over the past year. Many organizations in both the public and private sectors use Geofilters to raise awareness and promote their projects. One example is Commuter Connections, the host of Bike to Work Day in the metropolitan DC region. The DC Bike to Work Day is one of the largest in the country, attracting over 17,000 riders last year. Using Geofilters, Commuter Connections will give event participants the tools to share their participation with their friends quickly, using a unique graphic that will be available at select Bike to Work Day pit stops. As bicyclists snap, they let people see that they support healthy, low-cost and green commutes.

By pairing outdoor activities with advances in technology, these new tactics in engagement brands closer to their audience and influence their behavior through creative and direct messaging. As technology continues to advance, we can expect new and innovative ideas to bridge the gap between marketing and consumers.

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Ready to Roll: 5 Tips to Prepare for Bike to Work Day

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Friday, May 20, is Bike to Work Day. It is a chance to showcase the many benefits of cycling—and encourage more folks to give biking a try. The annual event, celebrated coast to coast, has become a soapbox for increased interest in cycling. In the metropolitan Washington region, participation in Bike to Work Day has increased every year since its inception, beginning with only a few hundred registrants and swelling to more than 17,500 in 2015.

Celebrated in May each year, the event supports cycling as a healthy commuting option that saves money, reduces traffic congestion and improves air quality. Here are tips to help you prepare and make the most of Bike to Work Day in your area:

1) Get involved.

More than half of the largest US cities host Bike to Work Day events. It’s a once-a-year opportunity to measure the level of ridership in the region, data that can be used throughout the year to advocate for better bicycling and bicycling infrastructure. So make sure you’re counted by registering for your local event. If there are no events in your community, promote your support for bike commuting by posting on social media using #BikeToWorkDay2016.

2) Plan your route.

Make sure you know the best way to get to work and how long it will take to get there. Google Maps‘ handy bicycling directions tool allows you to plug in your beginning and ending locations as well as any pit stops you might want to hit up on the way to work.

3) Check your bike.

Get your bike in tip-top shape before you take to the streets. Check air pressure, brakes, chains and cranks. An easy way to make sure your bike is in good working order is to do an ABC Quick Check.

4) Dress for success.

Wear what makes you comfortable and visible to traffic. If that’s not your business clothes, fold them into your backpack or bike rack and change before going to your desk. If rain’s in the forecast protect yourself with a rain jacket or poncho and clear-lens glasses to shield your eyes from heavy rain and help with visibility.

5) Ride with a buddy or join a convoy.

Biking to work can be intimidating for a novice. Ask a friend, neighbor or co-worker to ride together, or consider joining a convoy to ride in a larger group. That way you have someone to help navigate and enjoy the journey.

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Got a plan to save the planet?

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We know that actions—big and small—can make a difference in the health of our environment. That’s why ASC has put in place in-house procedures to reduce waste, improve air quality and keep us thinking green:

By doing much of our work using online webinar and screen-sharing programs, we have dramatically reduced the amount of travel time to client locations—saving gas and reducing carbon emissions.

With the advent of digital technology and cell phones, printing is becoming a thing of the past. We have dramatically reduced the amount of ink and paper used over the past five years.

60% of ASC’s staff uses alternatives to driving to work, including public transit, walking and teleworking.

We recycle daily, and when we relocated last year to our new location in White Plains, NY, we donated to individuals and local charities countless items that were put to good re-use and thus did not end up in a landfill.

We are also proud of the work we do every day to support the success of our clients’ programs in reducing emissions that harm the environment. We’ve helped boost participation in Commuter Connections’ Bike to Work Day in metro DC to a record 17,500 in 2015. Our work with the Federal Highway Administration’s It All Adds Up to Cleaner Air national air quality awareness campaign increased community partners from 14 to more than 100. And for the New York State Department of Transportation’s Go Smart NYC alternative travel pilot program we secured dozens of sponsors, surpassing goals by 440%.

When you work for a company that cares about the environment as much as ASC, every day is Earth Day. Spread the word!

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Filed under: Inside ASC,