Honoring Our Champion

Nora Madonick CDChamp

Congratulations to ASC’s CEO and Founder, and newly recognized Diversity Champion Nora Madonick and her fellow honorees, who were saluted at Tuesday night’s Celebrating Diversity event hosted by the Westchester and Fairfield County Business Journals.

Nora founded ASC on the principle that diversity drives better outcomes, and we are excited that she has been recognized for those principles and her leadership. Making every voice count is a core part of ASC’s outreach mission.

Thank you to everyone who joined in our #Vote4Nora campaign.

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SpongeBob to ASC—My Internship in 5 Points

Shantol Williams

There’s a SpongeBob SquarePants episode in which SpongeBob breaks into a sweat trying to choose 10 words to describe “What I learned in boating school.” If you haven’t seen it, here’s the gist:  https://www.youtube.com/watch?v=R8AiuTO7sXY\

Suffice it to say, SpongeBob and I are perfectionists when it comes to writing about ourselves and our experiences – every thought must be complete, every “T” must be crossed, and every memory must be detailed.

So now it’s my turn, and while it’s not easy to edit down my every memory on the countless lessons I’ve learned during my internship at ASC—here’s a summary in 5 points:

 

1)      Event management & event planning are different

In school, I believed event planning and management were interchangeable because I was active in both roles. But ASC has taught me that, although it is important to coordinate all event logistics before the event, the responsibility does not end when the show is on the road. Managing an event means having a contingency plan, being aware of the event activities, and having a flexible staff—all things  things that lead to a successful event.

 

2)      There is no such thing as a small task, even if it may seem that way on the surface

Internships have a stigma attached where it is assumed that interns do the grunt work and are typically not trusted with large tasks. However, I never felt like an intern at ASC – I simply felt like part of the team. And because of this, no task was too small and every task was important.

 

3)      There is no such thing as a bad idea

I have a great fear of saying the wrong thing, so I tend to say nothing at all. ASC provided a safe environment to voice my thoughts and opinions without fear. At ASC, I found that the team encourages and values every idea put on the table because every idea leads to a bigger picture. I think the important lesson here is that an idea is just a seed and a seed can grow into many different things – but only if it’s planted.

 

4)      There are benefits to working for a small business

Working in a small business allows for one-on-one attention. Building relationships with clients and coworkers is easy, asking questions when you need clarification is easier, and it allowed me the opportunity to be involved in several projects. This gave me a more rounded look at the different parts of public relations and marketing.

 

5)      Teamwork really does matter

Before working at ASC, I understood the importance of teamwork to an extent. But seeing how everyone worked together and easily extended help to others when they could, really showed me the strength of being a team. In the real world, you are teaming up with clients, contractors, and a list of other people to complete a project or launch a successful event. What I learned at ASC is that everyone has a voice and every voice matters.

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Remote Access: My Summer at ASC

Nora & Alec

Let me begin this post by explaining the unique situation I was in to land this internship.

Last semester, I was in Milan, Italy, studying marketing and communications at Università Cattolica del Sacro Cuore (Awesome school. Great city. Drop what you’re doing and attend for a semester or two. I promise it’s worth it). Anyway, while abroad, I was on the hunt for a summer internship back home, which was not an easy task because most U.S. employers were not interested in the hassle of communicating with a potential intern across the Atlantic. A family friend tipped me off that ASC offers paid internships for college students and, being a past intern, he spoke very highly of the company, so I decided to shoot them an email along with my resume and cover letter. I anxiously awaited a reply and was thrilled when, few days later, I got a response from Nora, who was more than willing to accommodate an international phone interview.

After purchasing Skype minutes for the interview I was feeling confident and prepared for my 7:30 PM (1:30 PM in the States) phone call. 7:30 PM rolled around and, as luck would have it, my phone decided it would not be making any outbound calls at the time. You can imagine the panic I felt. Frantic, I scrambled to find my roommate and borrow his phone. Twelve minutes late, I finally got in contact with Nora. I like to think the interview went well despite the delay, because about a week later, I got an email with an offer for a full-time summer internship with ASC. I was ecstatic and gladly accepted.

I learned later that ASC was in the midst of relocating from their office in Pawling, NY, to White Plains. I was excited to hear this and was looking forward to finally meeting Nora and the rest of the team. On my first day, I walked into the office to a look of shock from Nora because she was amazed by how tall I was! (By phone or in person, I’m 6 foot 3 inches tall.)

From day one, I could tell that this was going to be a very valuable internship to have under my belt. Not having any previous experience in Federal and State agency work made it difficult at first to understand how the business was run (not to mention the plethora of acronyms that are impossible to remember and keep track of). After a week or two of immersion into the business, Allie, Associate Project Manager and Commissioner of Games (see below), really helped me  learn the ropes and got me working on very relevant projects and assignments. (Thanks Allie!) I learned a lot about public awareness and public outreach and some of the secrets of ASC’s success. Here’s one: The devil is in the details. We proofread everything like crazy around here.

Interning for ASC this summer has truly been rewarding. The team has been extremely helpful and considerate to a newbie like me, and I really felt as if I was part of the team. I just want to give a huge shout out to Nora and the entire ASC team for welcoming me into their crazy world of public relations and strategic communications in their new White Plains office. It has truly been a pleasure.

Oh, and a tip for any potential new hires within ASC—make sure you brush up on your Pictionary and word games for lunch/game day every Thursday. They can be very competitive, so come with your A-game.

Alec Iacovelli is a senior at Western Connecticut State University, where he is majoring in Marketing.

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