Honoring Our Champion

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Congratulations to ASC’s CEO and Founder, and newly recognized Diversity Champion Nora Madonick and her fellow honorees, who were saluted at Tuesday night’s Celebrating Diversity event hosted by the Westchester and Fairfield County Business Journals.

Nora founded ASC on the principle that diversity drives better outcomes, and we are excited that she has been recognized for those principles and her leadership. Making every voice count is a core part of ASC’s outreach mission.

Thank you to everyone who joined in our #Vote4Nora campaign.

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Making Every Voice Count

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Arch Street Communications (ASC) is pleased to announce ASC CEO and Founder Nora Madonick’s nomination as an Outstanding Entrepreneur for Westfair’s Celebrating Diversity Awards.

Nora is a powerful resource for diversity in the communications field as well as for her clients and the community. Support Nora and ASC by casting your vote for her in the Outstanding Entrepreneur category! You can vote as many times as you wish—vote early and often! Polls close on 2/7.
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Nearly 25 years ago, Nora set herself to the tasks of building her business by developing communication and public outreach campaigns to support meaningful projects that change, save, and improve lives—for people from all walks of life.

Because Diversity Requires Action
Under her leadership, ASC’s strategic communications and public outreach work continues to provide a powerful voice for under-served and under-represented populations in transportation and energy projects in New York, Connecticut, New Jersey, metropolitan Washington, DC, and across the country.

Because Nora is an Outstanding Entrepreneur
Nora built ASC from the ground up, starting with $10,000 of her own money and a single contract with the Westchester County Department of Transportation to a business that saw more than $1 million in revenue last year.

Because Every Vote Counts
Do your part to shine a light on diversity by supporting the great work of ASC’s fearless leader with a #Vote4Nora as Outstanding Entrepreneur.

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ASC and its Neighbors Give Back

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The holiday season is a time for ugly sweaters, bad caroling and celebrating with friends and family. It’s also a time for businesses to practice good corporate citizenship. ASC seeks opportunities to volunteer and give back to the communities we live and work in throughout the year. This holiday season we are also taking time to lead a building-wide food drive in partnership with the Food Bank for Westchester.

To strengthen our community relationships, we are coordinating the event with the people we see every day–our neighbors in the ArtsWestchester building. Flyers are posted, emails have been distributed and strategically placed donation boxes are filling up. You can contribute to this great charity too by leading your own food drive or by making a cash donation. For every $1 donated, the Food Bank for Westchester can deliver $4 in food to those in need.

Located in Elmsford, the Food Bank for Westchester distributes more than 7.6 million pounds of food annually, providing 6.3 million meals to hungry people in Westchester County. The Food Bank for Westchester is at the forefront of the fight to end food insecurity and is always looking for people and organizations to contribute their time, money or collected goods to end hunger in our area.

Happy holidays from everyone at ASC!

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Windy City PR Pro Lands at ASC

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Direct from work in Chicago for the Swedish American Museum, Chicago Sister Cities International Gothenburg Committee and the Chicago Council on Global Affairs, Lesli Proffitt Nordstrom joined ASC as a Public Relations/Outreach Associate less than two months ago and has already supported outreach and events for the City of White Plains Transit District Study and the New York Power Authority Innovators Summit. Here are 10 things to know about ASC’s newest employee:

1 – From a small town in Kentucky, Lesli is a life-long Wildcats fan in college basketball season. Go Cats!

2 – She helped create a statistical reporting method on property saved by New York City’s Fire Department, a tool later used to inform the public and lawmakers about the value of FDNY’s work.

3 – She was a Senior Editor for the Journal of International Affairs while earning her masters in international affairs at Columbia University.

4 – Lesli is a dual citizen of the United States and Sweden. She’s fluent in Swedish, which means she excels at correctly pronouncing all the product names from the IKEA catalog.

5 – She was a Fulbright Scholar in Sweden studying the impact of UN Secretary General Dag Hammarskjöld’s “quiet diplomacy.”

6 – Lesli loves research! Diving in to any subject is a delight. Just ask her about urban water towers.

7 – She’s traveled to 26 states, Canada, Mexico, Japan, England, France, Spain, Italy, Germany, Switzerland, Denmark, Finland, Andorra, Belgium, the Netherlands, Morocco, Egypt, the Gambia, Russia, Austria and Sweden.

8 – In her free time, she likes to go hiking with her family.

9 – She competed in a middle school science fair testing the strength of different bridge designs (made of Balsa wood). She still thinks bridges are very cool.

10 – Lesli recently bought a house and has big plans to make the house more energy efficient, which has her reading about solar panels, geothermal systems and more.

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Cheaper, Faster, Greener Commutes on Tap in Suite 400

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Pruning stop and go bumper to bumper line ups on I-287 in New York will take time, but the ASC team stepped up to help make those commutes cheaper, faster, easier—and greener—for small business tenants and their employees in downtown White Plains this week.

While State transportation officials announced plans for two meetings in October to improve reliability and travel times along the heavily traveled I-287 corridor, the ASC conference room buzzed with talk of tax benefits, buses, biking, and carpooling. ASC invited 511NY Rideshare and the Westchester County Department of Transportation to share greener travel alternatives with employees of small businesses located at the ArtsWestchester office building.

This week ASC walked its own talk, moving its communications work on programs and campaigns that help lower emissions, reduce gridlock, and improve air quality right into the ASC conference room to offer employees new, alternative ways to travel.

To take a line from an ASC campaign for the Federal Highway Administration, It All Adds Up to Cleaner Air!

Want to know more? 511NYRideshare.org, transportation.westchestergov.com/programs-and-services

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The “Can Do” Intern

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In late April, Shaquana Chaneyfield walked into my office, next in a line of applicants for a summer internship. Shaquana was unlike the others-their college resumes near bursting with rosters of leadership in clubs, social activism and travel abroad. They were all deserving, but Shaquana swept them aside in an interview I was sad to see end. She had a smile that lit up the room, enthusiasm that could not be contained, and a curiosity that was boundless and unapologetic. I could tell her life was neither simple nor easy, but I never heard much about that from Shaquana. She asked about everything—about how we do things, what’s important to us as a team, and what we need from the ideal intern. And “why” and “how” seemed to be favorite words. By the end, she knew more about my little company than had any applicant—for any job—before her.

Shaquana arrived at ASC with sleeves rolled up, curiosity amped and a can-do attitude that is indefatigable. We watched her take on task after task, researching nuances of each assignment to make sure what she delivered was more than what was asked. Whether it was a mailing list, helping at an event, or rethinking a media management system, Shaquana’s answer was always, “Sure, I can do that.”

Shaquana will start a fall internship soon, and we couldn’t be more proud. We sent her off today with her hopes and dreams tucked into a Kate Spade bag for her big entrance.

We expect every ASC intern will leave with more skill, more knowledge, and more understanding than when they arrived. The surprise is always in what they leave with us. Thanks, Shaquana.

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Got a plan to save the planet?

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We know that actions—big and small—can make a difference in the health of our environment. That’s why ASC has put in place in-house procedures to reduce waste, improve air quality and keep us thinking green:

By doing much of our work using online webinar and screen-sharing programs, we have dramatically reduced the amount of travel time to client locations—saving gas and reducing carbon emissions.

With the advent of digital technology and cell phones, printing is becoming a thing of the past. We have dramatically reduced the amount of ink and paper used over the past five years.

60% of ASC’s staff uses alternatives to driving to work, including public transit, walking and teleworking.

We recycle daily, and when we relocated last year to our new location in White Plains, NY, we donated to individuals and local charities countless items that were put to good re-use and thus did not end up in a landfill.

We are also proud of the work we do every day to support the success of our clients’ programs in reducing emissions that harm the environment. We’ve helped boost participation in Commuter Connections’ Bike to Work Day in metro DC to a record 17,500 in 2015. Our work with the Federal Highway Administration’s It All Adds Up to Cleaner Air national air quality awareness campaign increased community partners from 14 to more than 100. And for the New York State Department of Transportation’s Go Smart NYC alternative travel pilot program we secured dozens of sponsors, surpassing goals by 440%.

When you work for a company that cares about the environment as much as ASC, every day is Earth Day. Spread the word!

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Public Relations & Outreach Intern Wanted

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Arch Street Communications (ASC) has an immediate opportunity for a Public Relations & Outreach Intern in White Plains, NY, assisting busy Project Managers on public awareness campaigns and public engagement programs for federal, state and regional government agencies with a focus on transportation, energy, environment and safety. Join us – a team of great people that work and play well together!

DURATION: May 1-open

View our website to learn more about Arch Street Communications.

DESIRED SKILLS

The selected candidate will have editing, proofreading, organizational and research skills. Must be able to work independently and on a team, supporting Associate and Senior Project Managers. Candidate must have a solid command of Microsoft Office Suite and strong social media capabilities. Desire to learn and assist in event and workshop planning. Must be self-motivated, able to multitask and work under deadline pressure.

RESPONSIBILITIES

Responsibilities will include assigned projects working under the supervision of a Project Manager.

ARCH STREET COMMUNICATIONS

Arch Street Communications (ASC) has delivered strategic communications and public engagement support to Federal and State agencies since 1992. We’re the bold, nimble, women-owned small business discreetly supporting many successful strategic communications, public outreach, and public relations programs for government agencies, corporations, and nonprofit organizations. We seek out work that is meaningful: that changes, saves, and improves lives. We help clients communicate about issues that matter to Americans—transportation, safety, air quality, energy, and the environment. No matter how complicated a problem may appear, we search for the compelling “simple truth” solution to deliver important messages in plain language to achieve lasting understanding and advance calls to action. Giving back ASC is a socially responsible company—we reduce our impact on the environment through commuter benefits, including telework and staggered work hours, and give back to our community with pro-bono programs and volunteer days. We encourage our suppliers to engage in sustainable practices and join our commitment to environmental stewardship.

Send resumes to Linda-Ann Schmidt, Office Manager, at laschmidt@asc-pr.com.

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Web Design Intern Wanted

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Arch Street Communications (ASC) has an immediate opportunity for a Web Design Intern in White Plains, NY, to work under the supervision of the Creative Director on projects for federal, state and regional government agencies with a focus on transportation, energy, environment and safety.

Join a creative team of communicators who put customer service, quality design products, and innovative thinking at the top of the priority list. Bring your ideas, your skills, and your facility in design software, website development, and social media platforms. Working under the supervision of the Creative Director, you will have the unique opportunity to join the ASC think tank of customer solutions with Project Managers. We welcome your out-of-the box thinking and creativity.

View our website to learn more about Arch Street Communications.

DESIRED SKILLS
We are looking for someone who is:

– A creative thinker

– Solutions oriented

– Self-motivated, able to multitask and work independently under timeline pressure

– A supportive team member

– Committed to excellence and bringing your very best making you fiercely ambitious

– Able to learn and understand new technologies and software quickly and efficiently

You should have working knowledge in the following:

– UX and UI design principles

– CSS/HTML

– PHP

– JavaScript

– Photoshop and/or Sketch

– Adobe Creative Suite

– Typography for the web and print

– Responsive design

– Microsoft Office Suite (basic programs)

– Content management systems and a basic understanding of back-end technologies

– Prototyping tools (not a requirement, but a plus)

– Understanding of web accessibility (not a requirement, but a plus)

– Managing of web content

ARCH STREET COMMUNICATIONS

Arch Street Communications (ASC) has delivered strategic communications and public engagement support to Federal and State agencies since 1992. We’re the bold, nimble, women-owned small business discreetly supporting many successful strategic communications, public outreach, and public relations programs for government agencies, corporations, and nonprofit organizations. We seek out work that is meaningful: that changes, saves, and improves lives. We help clients communicate about issues that matter to Americans—transportation, safety, air quality, energy, and the environment. No matter how complicated a problem may appear, we search for the compelling “simple truth” solution to deliver important messages in plain language to achieve lasting understanding and advance calls to action. Giving back ASC is a socially responsible company—we reduce our impact on the environment through commuter benefits, including telework and staggered work hours, and give back to our community with pro-bono programs and volunteer days. We encourage our suppliers to engage in sustainable practices and join our commitment to environmental stewardship.

Send resumes to Linda-Ann Schmidt, Office Manager, at laschmidt@asc-pr.com.

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ASC + AMC = CRM

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There is only one sure way to deliver first-rate communications support for a client: Find the best professionals available in the marketplace of talent—and hire them! It’s the ultimate “best practice.” ASC Senior Project Manager, Anne Marie Corbalis aka AMC, is a case in point. Anne Marie recently celebrated her ninth anniversary with ASC. Her ASC career includes helping spur the growth of the firm (an increase of 60% in gross income and 50% more employees since her hire date) and amassing a long list of appreciative State and Federal agency customers. Behind AMC’s personal best is her commitment to turning her understanding of her clients’ needs and preferences into action plans for excellence in the customer experience.

Anne Marie has more than 20 years of experience in the front lines of the industry—and the practical wisdom to show for it. She sliced her nine-year anniversary cake into nine tips that can help us all up our game:

1) Customer service is never a back-office function. When it comes to client contact, don’t delegate. Make yourself available 24/7.

2) Appoint yourself to ask “Dumb Questions.” Others in the room or on the call will be grateful, and you’ll make yourself invaluable.

3) Don’t be just an extra pair of hands. Share your insight—especially when it doesn’t align with your client’s. That’s when your value shows through.

4) My patron saint of client relations is former NYC Mayor Ed Koch, whose signature question to the public “How’m I doin’?” should be adopted by everyone in the business. Ask and they’ll tell you—and then act on it.

5) Don’t be the second to know. If there’s something in the news about your client, be sure you know it – real time.

6) Tell them how the dominoes fall. When a client asks for a change, tell them up front how that may impact the budget, the deadline, and the deliverable—and let them decide how to proceed. No one wants to learn that information in an invoice.

7) Use email to share facts and news. Use your phone to build relationships.

8) Small talk can lead to big business. Even the busiest clients appreciate the personal touch. It builds trust and can lead to meaningful new business development.

9) Proof before you press “Send.” The last thing you want to hear yourself say after you’ve pulsed off an email is, “Oops!”

Before signing on with ASC, Anne Marie served as the Director of Public Affairs for the Westchester County District Attorney’s Office; she was also the Communications Director for a statewide political campaign. When not positioning news stories to garner coverage in national media, AMC uses her kayak to navigate the waterways of the Hudson Valley.

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